HERO developed the Intuit Payroll 1099 & W-2 Wizard to help small business owners easily identify how they should classify their workers—while boosting brand affinity and product trial sign-ups. Since it's launch, its become the most organically visited page on Intuit's Small Business website.
B2B BRAND ILLUSTRATIONS
Concurrent with the development of the 1099 & W-2 Wizard, HERO played a key role in exploring and defining a new approach for Intuit’s brand illustrations. Our simplistic and accessible solution was so well liked that it's been adopted as the new standard for their latest brand refresh.
B2B EMAIL TESTING
With the goals of increasing prospect engagement and future product trial, HERO has supported Intuit's Payroll group with email creative strategies and offer, messaging, personalization and user-experience tests.
B2B LANDING PAGES
HERO's Email tests for Intuit Payroll were supported by personalized campaign landing pages that focused on offer fulfillment and data collection.
B2B OFFER FULFILLMENT
HERO supported Intuit Payroll's email testing from start to finish—with creative strategy and email development, all the way through performance analysis and offer fulfillment of a Small Business Hiring Success Kit.