Branding

AssetMark Identity System: Branding beyond the logo? Our work established new visual conventions to give AssetMark a cohesive brand identity

AssetMark Logo: When Genworth Financial rebranded itself as AssetMark, HERO was there—giving the brand a fresh, modern look befitting an industry innovator

AssetMark Signage: We designed backlit building signage for AssetMark's move to their new headquarters

Miller Brand Development: Brand positioning and tone of voice? No problem. Logo and tag line development? We got this. Print and digital design standards? Done and done. In just two months, we helped Miller define and launch their new brand.

Miller Brand Development: Brand positioning and tone of voice? No problem. Logo and tag line development? We got this. Print and digital design standards? Done and done. In just two months, we helped Miller define and launch their new brand.

Miller Identity System: Our business card and letterhead designs were inspired by Miller’s bold, yet pragmatic, approach to employment law.  

Miller Identity System: Our business card and letterhead designs were inspired by Miller’s bold, yet pragmatic, approach to employment law.  

AssetMark Sub-Brand Logo: Fresh from successfully rebranding AssetMark, we developed the identity for sub-brand Savos Investments—positioning it for a wealthy clientele

AssetMark Brand Guidelines: We rounded out the AssetMark identity initiative with official guidelines for ensuring brand consistency at every touch point

AssetMark Sub-Brand Identity: The identity we designed for Savos Investments extended to its entire brand system, giving the brand a clean, forward look

Kettle Chips Testing: Our rapid development process enabled Kettle Chips to test names, logo design, and product copy for the launch of its vegetable chips 

Kettle Chips Testing: Naming for Kettle Chips vegetable chips included whimsical options like Veg Appeal, Veggie Bliss, and Veg Head

Kettle Chips Testing: Logo design for Kettle Chips vegetable chips played off the parent brand, while forging sub-brand distinction

H&R Block Emerald Advertising: “It’s your money. You call the shots.” Combined with a clean, contemporary design, this campaign initiative was so money

H&R Block Emerald Brand Logo: This creative exploration involved extending the master brand into a distinct, yet complementary financial services sub-brand

H&R Block Emerald Card Design: Need a fresh, modern aesthetic for a card that stands out in customers’ wallets? Done and done

PLS Logo: We developed and tested a range of logo updates and designs, with the goal of maintaining customer affinity while gaining greater market impact: Done and done

PLS Brand Guidelines: How do you build brand consistency at every touch point—from advertising, to the web, retail, and beyond? Through comprehensive brand guidelines from HERO

Kaiser Permanente Brand Templates: We developed 80+ unique print and digital templates for promotional and informational communications—improving brand consistency and time-to-market