Men's Warehouse

Men’s Wearhouse Self-Mailer
Our mailers for Joseph Abboud’s custom suit launch in San Francisco and New York were tested and tailored for the perfect fit (and effect)

Men’s Wearhouse Catalog
We prefer the term “direct response fashion magazine,” but either way, this piece showcased everything grooms & groomsmen need to look their best 

Men’s Wearhouse Catalog
e prefer the term “direct response fashion magazine,” but either way, this piece showcased everything grooms & groomsmen need to look their best

Men’s Wearhouse Email Campaign
This nurture track series included 10 responsive emails and five print-on-demand postcards—produced in English and French

Men’s Wearhouse Retail Banner
“Your Dream Wedding Sweepstakes” in a men’s clothing store? Hey, who do you think really makes the decision about what he’s going to wear?

Men’s Wearhouse Direct Mail
When it’s BLACK by Vera Wang, it had better be good—and this direct mail program targeting brides and grooms delivered with style

Gen Tux

Generation Tux Landing Pages Prom season can be high-stakes for guys—so we sweetened it with a smartwatch sweeps, FREE graphic tees, and more

Generation Tux Landing Pages

Prom season can be high-stakes for guys—so we sweetened it with a smartwatch sweeps, FREE graphic tees, and more

Generation Tux Promposal Cards
Asking a date to prom is a big deal—so we armed high school boys with an unexpected, playful way to make their “promposals”

Generation Tux Bridal Shows
Our wedding gift to grooms everywhere? Promotions designed to make it easier than ever to look your best—with a 100% online shopping experience

Generation Tux Field Marketing
Our outreach to Gen Z boys came with a powerful call-to-action to “Get Your Tux On” while earning cash as a Prom Rep

Generation Tux Bridal Direct Mail
Let’s just say our “Love Nest Sweepstakes” promoted tuxedo rentals by targeting just the right people (hint: It wasn’t grooms)

Intuit

 

 

B2B WIZARD

HERO developed the Intuit Payroll 1099 & W-2 Wizard to help small business owners easily identify how they should classify their workers—while boosting brand affinity and product trial sign-ups. Since it's launch, its become the most organically visited page on Intuit's Small Business website.

 

 

B2B BRAND ILLUSTRATIONS

Concurrent with the development of the 1099 & W-2 Wizard, HERO played a key role in exploring and defining a new approach for Intuit’s brand illustrations. Our simplistic and accessible solution was so well liked that it's been adopted as the new standard for their latest brand refresh.

 

 

 

B2B EMAIL TESTING

With the goals of increasing prospect engagement and future product trial, HERO has supported Intuit's Payroll group with email creative strategies and offer, messaging, personalization and user-experience tests.

 

 

B2B LANDING PAGES

HERO's Email tests for Intuit Payroll were supported by personalized campaign landing pages that focused on offer fulfillment and data collection.

 

 

B2B OFFER FULFILLMENT

HERO supported Intuit Payroll's email testing from start to finish—with creative strategy and email development, all the way through performance analysis and offer fulfillment of a Small Business Hiring Success Kit.

Okta

DIMENSION MAILER

EXTERIOR

Okta, a leader in security identity management, turned to HERO for their first ever direct mail test. Since we were dealing with skeptical IT directors and managers who don't typically respond to marketing efforts, we knew we needed something that would stand out and make an impression. So, we recommended an intriguing dimensional mailer and gift that supported their mission to help any company FIND the solutions and systems to adopt any technology.

INTERIOR

Once opened, our theme explained the many ways a business can FIND many of the answers they're likely looking with Okta technology. Plus, to spark requests for a meeting with a sales representative, we include a free Tile to sweeten the deal. Our mailing was big success. Not only did it garner a 70% response, it also won a GOLD Visual Media Alliance Showcase of Excellence Award.

 

 

 

B2B EMAIL

As a follow-up to our Okta B2B dimensional mailer, HERO developed a companion campaign email that was sent to prospects within 3 days of the package arriving. It provided the option of emailing the same sales representative directly, or the ability to learn more about the ways Okta can increase IT security, business efficiency, and more.

 

B2B LANDING PAGE

The Okta B2B campaign email linked to a campaign landing page that features customer testimonial videos, and the option to request a meeting with their specific sales representative. This also enabled Okta to capture additional information about the lead in their database to help the representative have a more informed discussion with each prospect.

PLS

BROADCAST TV

HERO led the creation of 50+ brand TV spots and 125+ in-store product videos for PLS. The narrative, in both English and Spanish, expresses how PLS listens to it’s customers and is committed to making a life a little easier for the people and communities it serves.

 

BRAND COLLATERAL

HERO conducted a competitive review, performed field research, cultivated brand positionings, and oversaw qualitative and quantitative research in support of PLS's brand relaunch. We also created a system of new retail signage and collateral, in both English and Spanish, for 300+ store locations nationwide.

 

BROADCAST TV

When PLS wanted to test the viability of TV advertising in 5 different markets, with little notice, we hit the ground running. In just 5 weeks time, we concepted, scripted and produced over 20 spots in English and Spanish that furthered our new brand promise that PLS was "For all that matters."

 

TV SPOT LANDING PAGES

HERO oversaw PLS's first foray into targeted landing pages with localized content and mapping technology for 5 different markets. Pages were designed to be mobile responsive and the URL PLS247.com was chosen to highlight the their 24/7, always open service offering.

 

IN-STORE MERCHANDISING

Starting with field visits and stakeholder interviews across markets, HERO developed visual merchandising strategies for PLS that included installing new LED lightboxes, seasonal promotions, and product cross-sell initiatives. The refreshed retail experience was so successful, it won a FISCA STAR Award for Exemplary Store Appearance of the Year.

 

BRAND PHOTOGRAPHY

In support of PLS’s new brand rollout, HERO concepted and produced a 3-day, 3 city photo shoot at different PLS retail locations to help capture their in-store experience and commitment to great service. We cast talent who were representative of the target audience, along with the empowerment, satisfaction, and peace of mind that PLS products and services offer.

AutoDesk

B2B DIGITAL HERO with selected by Autodesk University to support awareness and registration efforts for their annual user convention in Las Vegas. Dozens of social posts, responsive emails, and display ads were created and deployed over a 4-month period to help drive nearly 10,000 registrations. Our email campaign outperformed the year prior by up to 100%.

B2B DIGITAL
HERO with selected by Autodesk University to support awareness and registration efforts for their annual user convention in Las Vegas. Dozens of social posts, responsive emails, and display ads were created and deployed over a 4-month period to help drive nearly 10,000 registrations. Our email campaign outperformed the year prior by up to 100%.

 

B2B TURNKEY MARKETING KIT
To help increase awareness and boost attendance at Autodesk University events and conferences worldwide, HERO developed a turnkey system of invitations, handouts, flyers, and email templates for team members in 14 different countries. A high-tech aesthetic and the promise of “Infinite Inspiration” were appropriate for the brand’s focus on, “The Future of Making Things.”

 

B2B VIDEO

HERO led the concept development, scripting and storyboarding of this 1-minute video designed to position Autodesk University Online as the go-to destination for year-round learning and career development. The narrative taps into the shared belief of industry professionals who feel that advancing their skills set is not just something to do, but instead a part of their job description.

 
B2B INTERACTIVE EMAILS HERO proposed utilizing interactive email technology for Autodesk University's campaign outreach. Beyond increasing engagement and click-throughs, the innovative user experience would help to set the tone for Autodesk's cutting-edge conference. And, it afforded the ability to speak to multiple audiences—without having to deploy industry-specific creative.

B2B INTERACTIVE EMAILS
HERO proposed utilizing interactive email technology for Autodesk University's campaign outreach. Beyond increasing engagement and click-throughs, the innovative user experience would help to set the tone for Autodesk's cutting-edge conference. And, it afforded the ability to speak to multiple audiences—without having to deploy industry-specific creative.

AssetMark

LOGO DEVELOPMENT

HERO supported Genworth Financials rebranding efforts and company renaming to “AssetMark”—along with the launch of a new sub-brand “Savos.” From competitive reviews and concept development, to logo refinement and brand standards documents, we helped modernize their visual identity to be in sync with their perception as an industry innovator.

IDENTITY SYSTEM

 

SUB-BRAND LOGO DEVELOPMENT

SUB-BRAND INDENTITY SYSTEM

 

BRAND STANDARDS