HIGHER ED

Higher education brands face a unique challenge: They must inspire prospective students, attract top educators, and build trust with institutional partners. HERO has helped international graduate schools, national universities, and vocational schools meet that challenge. From brand strategy, messaging, and positioning to traditional advertising, social media, and campus marketing, we bring the full picture into focus.  

Our marketing experts have: 

• Launched an advertising campaign in major U.S. airports for a global business school in Beijing, China, in less than a month

• Conducted primary research with students, prospects, and alumni online—and key stakeholders via interviews

• Assessed cross-channel brand activity across 15+ regional and national competitors to inform differentiation strategies

• Revitalized two partner brands’ design aesthetics from start to finish within 3 months

• Integrated two distinct partner institutions into a single campus