Branding

AssetMark Identity System: Branding beyond the logo? Our work established new visual conventions to give AssetMark a cohesive brand identity

AssetMark Logo: When Genworth Financial rebranded itself as AssetMark, HERO was there—giving the brand a fresh, modern look befitting an industry innovator

AssetMark Signage: We designed backlit building signage for AssetMark's move to their new headquarters

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AssetMark Sub-Brand Logo: Fresh from successfully rebranding AssetMark, we developed the identity for sub-brand Savos Investments—positioning it for a wealthy clientele

AssetMark Brand Guidelines: We rounded out the AssetMark identity initiative with official guidelines for ensuring brand consistency at every touch point

AssetMark Sub-Brand Identity: The identity we designed for Savos Investments extended to its entire brand system, giving the brand a clean, forward look

Kettle Chips Testing: Our rapid development process enabled Kettle Chips to test names, logo design, and product copy for the launch of its vegetable chips 

Kettle Chips Testing: Naming for Kettle Chips vegetable chips included whimsical options like Veg Appeal, Veggie Bliss, and Veg Head

Kettle Chips Testing: Logo design for Kettle Chips vegetable chips played off the parent brand, while forging sub-brand distinction

H&R Block Emerald Advertising: “It’s your money. You call the shots.” Combined with a clean, contemporary design, this campaign initiative was so money

H&R Block Emerald Brand Logo: This creative exploration involved extending the master brand into a distinct, yet complementary financial services sub-brand

H&R Block Emerald Card Design: Need a fresh, modern aesthetic for a card that stands out in customers’ wallets? Done and done

PLS Logo: We developed and tested a range of logo updates and designs, with the goal of maintaining customer affinity while gaining greater market impact: Done and done

PLS Brand Guidelines: How do you build brand consistency at every touch point—from advertising, to the web, retail, and beyond? Through comprehensive brand guidelines from HERO

Kaiser Permanente Brand Templates: We developed 80+ unique print and digital templates for promotional and informational communications—improving brand consistency and time-to-market