Other Industries

AssetMark Identity System: Branding beyond the logo? Our work established new visual conventions to give AssetMark a cohesive brand identity

AssetMark Logo: When Genworth Financial rebranded itself as AssetMark, HERO was there—giving the brand a fresh, modern look befitting an industry innovator

AssetMark Signage: We designed backlit building signage for AssetMark's move to their new headquarters — **AssetMark Signage:** We designed backlit building signage for AssetMark's move to their new headquarters

**The Miller Law Firm:** Website Redesign

Miller Website Development: From wireframes and designs, to content development and QA, we helped this Bay Area law group deliver an online experience that reflected their unique company by being anything but business as usual. — **Miller Website Development:** From wireframes and designs, to content development and QA, we helped this Bay Area law group deliver an online experience that reflected their unique company by being anything but business as usual.

Miller Brand Development: Brand positioning and tone of voice? No problem. Logo and tag line development? We got this. Print and digital design standards? Done and done. In just two months, we helped Miller define and launch their new brand.

Miller Identity System: Our business card and letterhead designs were inspired by Miller’s bold, yet pragmatic, approach to employment law.

Miller PowerPoint Template: From client presentations to monthly webinars, our multi-purpose presentation template features mix and match slides that are highly customizable and easy to edit.

AssetMark Sub-Brand Logo: Fresh from successfully rebranding AssetMark, we developed the identity for sub-brand Savos Investments—positioning it for a wealthy clientele

AssetMark Brand Guidelines: We rounded out the AssetMark identity initiative with official guidelines for ensuring brand consistency at every touch point

AssetMark Sub-Brand Identity: The identity we designed for Savos Investments extended to its entire brand system, giving the brand a clean, forward look

Kettle Chips Testing: Our rapid development process enabled Kettle Chips to test names, logo design, and product copy for the launch of its vegetable chips

Kettle Chips Testing: Naming for Kettle Chips vegetable chips included whimsical options like Veg Appeal, Veggie Bliss, and Veg Head — **Kettle Chips Testing:** Naming for Kettle Chips vegetable chips included whimsical options like Veg Appeal, Veggie Bliss, and Veg Head

Kettle Chips Testing: Logo design for Kettle Chips vegetable chips played off the parent brand, while forging sub-brand distinction