Financial Services

Our leadership team offers decades of experience supporting dozens of banking clients, credit card brands, investment, and fintech innovators. We think that qualifies us as financial services marketing experts. Highlights of our work include:

5.31x ROI for an integrated, regional financing campaign
A start-to-finish launch of a national financial services brand in only 5 months
An award for devising an industry-leading retail banking experience

H&R Block Emerald Brand Logo: This creative exploration involved extending the master brand into a distinct, yet complementary financial services sub-brand

H&R Block Emerald Card Design: Need a fresh, modern aesthetic for a card that stands out in customers’ wallets? Done and done — **H&R Block Emerald Card Design**: Need a fresh, modern aesthetic for a card that stands out in customers’ wallets? Done and done

H&R Block Emerald Advertising: “It’s your money. You call the shots.” Combined with a clean, contemporary design, this campaign initiative was so money — **H&R Block Emerald Advertising**: “It’s your money. You call the shots.” Combined with a clean, contemporary design, this campaign initiative was so money

H&R Block Brochure: What's the best way to gain share of wallet? Make sure new cardholders understand all the unique benefits their card offers out of the gate—and that's exactly what this brochure did — **H&R Block Brochure:** What's the best way to gain share of wallet? Make sure new cardholders understand all the unique benefits their card offers out of the gate—and that's exactly what this brochure did

PLS Logo: We developed and tested a range of logo updates and designs, with the goal of maintaining customer affinity while gaining greater market impact: Done and done

PLS Responsive Landing Pages: Optimized for mobile, these landing pages highlighted localized content and a mapping feature to increase retail traffic — **PLS Responsive Landing Pages:** Optimized for mobile, these landing pages highlighted localized content and a mapping feature to increase retail traffic

PLS Retail Collateral: Cross-selling the brand’s products and services takes center stage in this brochure series—designed to maximize conversions at the point of sale

PLS Merchandising Strategies: This award-winning initiative included LED light boxes, cross-sell programs, & seasonal promos to enhance in-store merchandising — **PLS Merchandising Strategies:** This award-winning initiative included LED light boxes, cross-sell programs, & seasonal promos to enhance in-store merchandising

PLS Website Content: Want your unique value proposition to be prominent, and carried throughout your site? We’ll articulate your key buyer personas and create content that’s relevant to their interests and needs, while answering their questions and … — **PLS Website Content:** Want your unique value proposition to be prominent, and carried throughout your site? We’ll articulate your key buyer personas and create content that’s relevant to their interests and needs, while answering their questions and addressing their pain points.

PLS In-Store Signage: Doing well by doing good: This in-store signage was designed to boost adoption and usage of the PLS Avon prepaid card, which donates a portion of every transaction toward the fight against breast cancer — **PLS In-Store Signage:** Doing well by doing good: This in-store signage was designed to boost adoption and usage of the PLS Avon prepaid card, which donates a portion of every transaction toward the fight against breast cancer

PLS In-Store Signage: With headlines such as, "Together We Can Take a Swipe at Cancer,” our promotion for the PLS Avon Prepaid Visa Card helped inspire thousands of PLS customers to join the fight to end breast cancer — **PLS In-Store Signage:** With headlines such as, "Together We Can Take a Swipe at Cancer,” our promotion for the PLS Avon Prepaid Visa Card helped inspire thousands of PLS customers to join the fight to end breast cancer

PLS Photo Shoot: HERO developed a custom image library to capture the PLS in-store experience—along with the empowerment the brand provides its customers

Financial Services

Our leadership team offers decades of experience supporting dozens of banking clients, credit card brands, investment, and fintech innovators. We think that qualifies us as financial services marketing experts. Highlights of our work include:

5.31x ROI for an integrated, regional financing campaign

A start-to-finish launch of a national financial services brand in only 5 months

An award for devising an industry-leading retail banking experience