HERO developed the Intuit Payroll 1099 & W-2 Wizard to help small business owners easily identify how they should classify their workers—while boosting brand affinity and product trial sign-ups. Since it's launch, its become the most organically visited page on Intuit's Small Business website.
B2B BRAND ILLUSTRATIONS
Concurrent with the development of the 1099 & W-2 Wizard, HERO played a key role in exploring and defining a new approach for Intuit’s brand illustrations. Our simplistic and accessible solution was so well liked that it's been adopted as the new standard for their latest brand refresh.
B2B EMAIL TESTING
With the goals of increasing prospect engagement and future product trial, HERO has supported Intuit's Payroll group with email creative strategies and offer, messaging, personalization and user-experience tests.
B2B LANDING PAGES
HERO's Email tests for Intuit Payroll were supported by personalized campaign landing pages that focused on offer fulfillment and data collection.
B2B OFFER FULFILLMENT
HERO supported Intuit Payroll's email testing from start to finish—with creative strategy and email development, all the way through performance analysis and offer fulfillment of a Small Business Hiring Success Kit.
Okta, a leader in security identity management, turned to HERO for their first ever direct mail test. Since we were dealing with skeptical IT directors and managers who don't typically respond to marketing efforts, we knew we needed something that would stand out and make an impression. So, we recommended an intriguing dimensional mailer and gift that supported their mission to help any company FIND the solutions and systems to adopt any technology.
Once opened, our theme explained the many ways a business can FIND many of the answers they're likely looking with Okta technology. Plus, to spark requests for a meeting with a sales representative, we include a free Tile to sweeten the deal. Our mailing was big success. Not only did it garner a 70% response, it also won a GOLD Visual Media Alliance Showcase of Excellence Award.
As a follow-up to our Okta B2B dimensional mailer, HERO developed a companion campaign email that was sent to prospects within 3 days of the package arriving. It provided the option of emailing the same sales representative directly, or the ability to learn more about the ways Okta can increase IT security, business efficiency, and more.
B2B LANDING PAGE
The Okta B2B campaign email linked to a campaign landing page that features customer testimonial videos, and the option to request a meeting with their specific sales representative. This also enabled Okta to capture additional information about the lead in their database to help the representative have a more informed discussion with each prospect.
HERO led the creation of 50+ brand TV spots and 125+ in-store product videos for PLS. The narrative, in both English and Spanish, expresses how PLS listens to it’s customers and is committed to making a life a little easier for the people and communities it serves.
HERO conducted a competitive review, performed field research, cultivated brand positionings, and oversaw qualitative and quantitative research in support of PLS's brand relaunch. We also created a system of new retail signage and collateral, in both English and Spanish, for 300+ store locations nationwide.
When PLS wanted to test the viability of TV advertising in 5 different markets, with little notice, we hit the ground running. In just 5 weeks time, we concepted, scripted and produced over 20 spots in English and Spanish that furthered our new brand promise that PLS was "For all that matters."
TV SPOT LANDING PAGES
HERO oversaw PLS's first foray into targeted landing pages with localized content and mapping technology for 5 different markets. Pages were designed to be mobile responsive and the URL PLS247.com was chosen to highlight the their 24/7, always open service offering.
Starting with field visits and stakeholder interviews across markets, HERO developed visual merchandising strategies for PLS that included installing new LED lightboxes, seasonal promotions, and product cross-sell initiatives. The refreshed retail experience was so successful, it won a FISCA STAR Award for Exemplary Store Appearance of the Year.
In support of PLS’s new brand rollout, HERO concepted and produced a 3-day, 3 city photo shoot at different PLS retail locations to help capture their in-store experience and commitment to great service. We cast talent who were representative of the target audience, along with the empowerment, satisfaction, and peace of mind that PLS products and services offer.
HERO led the concept development, scripting and storyboarding of this 1-minute video designed to position Autodesk University Online as the go-to destination for year-round learning and career development. The narrative taps into the shared belief of industry professionals who feel that advancing their skills set is not just something to do, but instead a part of their job description.